Difficult FAQs

Turntable setup is a learning process.  It involves multiple steps which do require a high level of patience and practice.    Unlike buying an amplifier with an ON/OFF button, AnalogMagik does require some basic turntable setup skills and a basic understanding of distortion analyzers.

To make the process easier, we have created a Set of Videos to help you learn how to set up a turntable, and we will try to guide you through the entire process.    But it does require from you some patience, understanding, as well as time to read instructions.   But we do not provide 24/7 telephone support on turntable setups.

If you do not read the instructions, do not expect us to spend 5 hours on the phone to walk you through the steps. 

99% of our customers are reasonable, but we have encountered some which have wrong expectations.   If you find yourself asking these questions, you should not buy this product.   

1.  How come your product doesn't include the soundcard and the computer?

It is stated clearly on the website that AnalogMagik only makes the Program and the Test LPs.   It is stated clearly on our website and every review article that the soundcard and the computer are not part of the product.

It is like Microsoft, it makes the Windows Operating system, but it does not make every hardware accessory that goes with it. 

2.  How come there is no 24-hour hotline?

We do provide telephone support during office hours to questions beyond those not covered by the owner's manual.   We do not provide support to those who refuse to read the operation instructions.

If you want us to provide basic telephone support on topics covered in the instructions manual, we will be happy to provide it for a fee of $ 150 per hour.

In 100% of the cases, customers who refuse to read the instructions manual will demand us to provide 24/7 phone support.   When Microsoft and Apple start providing free and full-time 24/7 support, maybe we will consider doing so. 

3.   Where is the start button?   Where is the USB Port?   What is the Sleep button do?

AnalogMagik requires a basic understanding of Windows, and how to operate a computer.   We cannot teach you how to use Windows or explain to you what is a USB port.  If you require such instructions, AnalogMagik is not for you.

4.  How come AnalogMagik is not setting up the cartridge for me?   It is not getting the numbers to look good?

AnalogMagik is a distortion analyzer.   It does not do any setup, you have to do the setup, you have to do the adjustments.   It does not automatically perform a mechanical task.  The onus is on you to make the adjustments.

AnalogMagik is just a distortion analyzer, it cannot magically make numbers look good, it only displays what it reads.    The software is designed to read changes in distortion numbers based on incremental changes you perform on your setup.   It measures incremental changes, it cannot lower baseline distortion numbers.  

For example, if your cartridge is only able to achieve a 26dB channel separation, AnalogMagik will attempt to measure incremental changes, as you change azimuth, the numbers may go from -24dB to -26dB.   But it cannot make numbers magically better than what your equipment is capable of achieving. 

5.   How come the program doesn't work on my 1993 IBM Laptop?   or my 1984 Apple II?

It is stated clearly that you should buy a new laptop such as a Lenovo Ideapad.   Read the system requirements carefully.   If you do not meet the system requirements, the program will not work.

The software is designed to work with Lenovo Ideapads, or the newest laptop installed with Windows 7 or Windows 10 operating systems.   It will not work smoothly XP,  and it will for sure not work with your Apple, or your 1984 Apple II. 

You are required to have a Windows 7 or 10 based Laptop, such as the Lenovo Ideapad.

6.   I do not trust the process, I do not trust distortion analyzers, your program, or the accuracy of your results.

The question goes to show a person's lack of knowledge on using distortion analyzers.   AnalogMagik does have a benchmark, and our benchmark is the Audio Precision Distortion Analyzer.   Our results are nearly 99.99% as accurate as the Audio Precision. 

Any end user who has used a distortion analyzer for turntable setup will know that they are for measuring incremental changes.   And assuming if the Audio Precision distortion analyzer or AnalogMagik is not accurate, it would only mean baseline distortion numbers are higher.   As long as incremental changes can be measured, the absolute number is actually not useful for our application.

7.    I used the Phono input of the ART PRO and the results are not accurate.


It is stated clearly that the Phono Input of the ART PRO is not to be used.  You are required to have a phono stage to use this product.   And the ART PRO's LINE INPUT is to be used. 


If you have an integrated amplifier then you are to use the HT Bypass or Tape Out.   

If you do not have a phono stage, or do not have a TAPE OUT or HT BYPASS, then you should not buy AnalogMagik.

8.   How come you do not provide a computer as part of the package?

Because I am not selling computers.

9.  How come do you not provide the sound card?

We do provide it, you can buy the sound card from us, it is just not free.   

10.   I expect you to come to my house to show me how to use your product.

We will be happy to do that for you if you provide transportation, flight, hotel, expenses, and a US$150 per hour instructional fee.   


We can also set up your cartridge for a fee of  $500 per cartridge. 

But free full-time 24/7 hand-holding is not provided. 

11.  I am a dealer/manufacturer, I believe you should provide AnalogMagik to us for free.

When Audio Precision starts providing free distortion analyzers, we will provide AnalogMagik for free.   

Also, if you as a manufacturer will give us a free tonearm or a free turntable, we will provide you with a free copy of AnalogMagik.

12.   I am a reviewer, so I want a free copy and a free laptop.

As of Jan 2021, over 131 reviewers worldwide have requested AnalogMagik.   We do selectively provide industry press copies to qualified individuals,  but we are not running a charity and do not provide laptops or free products.

If you are a manufacturer or reviewer, please contact our distributor for industry pricing.  Generally, reviewers and dealers who want to use AnalogMagik to improve setup accuracy are the same as retail end users.  We do have development costs and distributors who work for a living, so please buy the product.

13.    My cartridge did not meet the published spec., I want you to contact the manufacture to ask for a refund or a


AnalogMagik is in the business of providing a distortion analyzer to measure incremental changes.   We are not a verification service or QC for product quality.    We are not litigators who will pursue civil litigations.

Turntable cartridges are made by hand, and 100% of them will deviate slightly from the specification.    Slight deviations or imperfections such as off-centered zenith angle, lower channel separate, or frequency response, are to be expected.   This will apply to any product you purchase, not just phono cartridges.

We do not serve as QC mediators.    

14.  How come the setup does not trigger an emotional response as much as it did when I simply use my ear to

       setup the cartridge.

AnalogMagik's design goal is to retrieve signals from the LP accurately with minimal distortion.   Triggering an emotional response is not a design goal or a benchmark we use.